BUSINESS & MARKETINGÂ
BUILD THE TOOLS, SYSTEMS, AND PROFESSIONAL RELATIONSHIPS THAT HELP THE RIGHT CLIENTS FIND YOU.
20 HOURS OF BUSINESS & MARKETING DEVELOPMENT
- Combine live workshops, practical assignments, templates, mentorship, and community outreach.
- Build real business materials and systems throughout the six-month Academy.
NURTURE: MINDFUL MARKETING FOUNDATIONS
- Clarify who you want to serve, what concerns bring them to you, and how your training can support them.
- Learn to explain breast and chest massage clearly, respectfully, and without pressure-based marketing.
CREATE: PROFESSIONAL MARKETING MATERIALS
- Create or refine business cards, brochures, service descriptions, professional biographies, and client-facing resources.
- Communicate your services in a way that is clear, inclusive, and easy for clients and referral partners to understand.
BUILD: CLIENT-CENTRED BUSINESS SYSTEMS
- Strengthen your online booking, treatment descriptions, informed-consent processes, and client-welcome experience.
- Develop simple systems that help clients understand your services and confidently take the next step.
AMPLIFY: YOUR SUSTAINABLE MARKETING PLAN
- Plan social media content, community education, referral outreach, professional connections, and local events.
- Leave with practical next steps for consistently building awareness after graduation.
BUILD A PROFESSIONAL REFERRAL NETWORK
- Learn how to introduce yourself and your services to doctors, surgeons, oncology teams, cancer-support organizations, and other community professionals.
- Build relationships that help more people access safe breast and chest massage support.
TEMPLATES, SCRIPTS & DIGITAL SUPPORT
- Receive guidance for referral outreach, doctor and surgeon communication, Welcome Guides, presentations, testimonials, and marketing plans.
- Get support navigating the Academy Dashboard, Kajabi, digital resources, online platforms, and video-submission systems.
WHAT YOU’LL BE PREPARED TO DO
- Explain your services clearly and create professional marketing materials.
- Build stronger booking, referral, and client-welcome systems.
- Connect confidently with healthcare and community professionals.
- Create a sustainable, values-aligned marketing plan for your practice.
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 FULL 200 HOUR PROGRAM BREAKDOWNÂ
60 HOURS OF LIVE CORE CURRICULUM
Covering surgeries, complications, contraindications, anatomy, and the foundational knowledge needed to work safely and confidently with breast and chest surgery clients.
20 HOURS OF BUSINESS & MARKETING ROADMAP
Including digital tools and live workshops focused on business cards, brochures, booking websites, marketing strategy, and referral building.
25 HOURS OF PRACTICE SESSIONS
With a minimum of five new clients and associated follow-ups, allowing you to integrate and apply your clinical learning in real-world settings.
20 HOURS OF SELF-PACED WORK
Dedicated to reviewing course materials, preparing treatment plans, reading manuals, reflection, and clinical integration.
20 HOURS OF COMMUNITY OUTREACH & PRESENTATIONS
Focused on connecting with healthcare professionals, delivering presentations, and building a strong referral network within your community.
15 HOURS OF GROUP COLLABORATION (BUDDY PODS)
Providing small-group accountability, support, and discussion through two Buddy Pod rotations during the program.
20 HOURS OF MENTORSHIP CALLS & GROUP COACHING
Featuring live guidance on clinical integration, treatment space setup, case discussions, Q&A, and professional development.
20 HOURS OF ASSESSMENTS & CASE STUDIES
Including five online assessments and the completion of a written case study documenting 6–8 treatments with one client.